SlashExperts launches Carly for customer-proof sales outreach

SlashExperts has announced the Carly launch, introducing an AI agent designed to turn customer advocacy into a trackable part of B2B sales workflows. The company did not disclose pricing, funding, revenue, headcount or rollout figures in the supplied launch material.

Carly is positioned to monitor active opportunities, select relevant customer proof, send outreach and record activity in a company’s CRM. The product is aimed at a recurring problem in B2B selling: customer references, case studies and peer conversations may exist, but matching them to a specific buyer and sales stage can require manual coordination.

How does SlashExperts Carly work?

SlashExperts says Carly uses opportunity data including industry, company size, use case, deal stage and persona to choose a proof point from a customer-content library. That material can include case studies, G2 reviews and peer references.

From there, the agent can send personalized emails and offer a prospective buyer a conversation with a customer through SlashExperts’ booking system. Replies are routed to the owner of the relevant opportunity rather than to an automated inbox. The workflow is intended to move from CRM signals to matched evidence, then to outreach and attribution without requiring a sales representative to search a static reference library for each deal.

The product page lists Salesforce and HubSpot integrations. SlashExperts says Carly can pull opportunity data from those systems and automatically log its actions, giving revenue-operations teams a record of what customer proof was sent and when. Users can review proposed matches in a Training Mode before permitting autonomous operation.

That structure makes the launch more than a repository for customer stories. It combines reference matching, outreach, peer-call scheduling and CRM logging in one process. For sales teams, the practical test will be whether the matching is accurate enough and the outreach sufficiently well controlled to be useful across live opportunities.

SlashExperts says its Carly customer-proof sales automation can shorten sales cycles, improve win rates, reduce the time spent on reference coordination and tie peer interactions to pipeline and closed-won revenue. Those are company projections and product claims, not independently established results in the material reviewed.

The launch status is not fully consistent across the company’s pages. One Carly page asks visitors to seek early access, while another describes the product as available. The supplied excerpts do not establish when either page was last updated or the scope of the rollout.

Founded in 2024, SlashExperts describes itself as a B2B customer-advocacy platform. Its Carly announcement was distributed through GlobeNewswire on August 11, 2026.