Centralize Series A raises $15M for enterprise sales mapping

Centralize Series A funding totals $15 million, with New Enterprise Associates leading the round for the San Francisco startup’s enterprise sales platform. The company is coming out of stealth with software it says helps revenue teams track buying committees, relationship changes and missing stakeholders inside large accounts.

Salesforce Ventures, Y Combinator, 20 Sales, Ritual Capital and Adverb Ventures also participated, along with angel investors including Slack co-founder Stewart Butterfield and Metronome CEO and founder Scott Woody. Centralize previously raised a $4 million seed round led by Salesforce Ventures, bringing total funding to $19 million since the company was founded in 2023. The valuation and headcount were not disclosed.

What does Centralize do?

Centralize builds visual account maps for enterprise sales teams, using AI agents to assemble org charts and relationship data from first-party records, call recordings, email, calendar activity and web sources, according to the company. Its product is aimed at “multi-threading,” the sales practice of identifying and engaging multiple decision-makers and influencers across procurement, legal, leadership and other functions.

The company’s AI assistant, called Centra, is designed to answer account questions such as who controls a budget or how to reach a senior buyer, Centralize says. The platform also claims to flag risks such as a champion leaving a company, a new decision-maker entering an account or a drop in engagement on a deal. Those are material problems in enterprise sales, where a single CRM contact can give a misleading picture of who can approve, block or revive a purchase.

Who founded Centralize?

Centralize was started by CEO Rachit Kataria and CTO William Wang, who met as engineering students at the University of Southern California. Kataria previously worked at Meta, where he was a founding engineer on Facebook Shops during the company’s COVID-era e-commerce push. The platform grew from launch to a quarter billion monthly active users in one year, according to the company.

Wang previously worked at Slack, where he created the first version of Slack Huddles with executives Cal Henderson, Noah Weiss and Butterfield, and later led engineering and product teams. Kataria later joined Y Combinator-backed fleet card startup AtoB as a product tech lead, where a threatened enterprise churn incident helped shape the idea for Centralize. Kataria has said the team missed a decision-maker change inside the customer account, even after engineering work had been redirected to address a requested fix.

Centralize went through Y Combinator’s Winter 2024 batch and launched its main product in December 2024. The company charges enterprise revenue organizations based on accounts under management and offers unlimited seats, a pricing model meant to get account executives, sales development representatives and customer success teams working from the same account map.

What the new funding changes

Centralize says revenue has grown almost eightfold since last year, but Kataria did not disclose the revenue base or current ARR. Customers named by the company include CoreWeave, Cognition, Decagon, Brex, Webflow, LangChain and MaintainX.

Alongside the financing, Centralize is launching a free single-player tier. The company says individual account executives can use it to build account maps before broader adoption by sales leadership, a bottoms-up motion that mirrors how many horizontal SaaS tools enter larger organizations.

NEA venture partner Hilarie Koplow-McAdams said the firm invested because it sees Centralize as addressing a gap in sales software built around activity capture rather than buying-committee work. She also said buying committees have nearly doubled in size over the past decade.

The round lands during a stronger period for AI products aimed at sales, marketing and CRM workflows. Crunchbase data shows funding to startups in those categories has increased this year, with 2026 on pace to exceed last year’s total, which was the strongest year for the category since 2022.

This story draws on original reporting from Crunchbase News.